Food Network / Social Strategy
Food Network needed a new social strategy, specifically for posting show content on their Facebook page. The brand had success posting recipe-based content; however, when posting about a show, they received roughly 50% of the engagement of recipes. We developed a plan that took themes and elements of each show and turned them into interactive social "games" that fans could participate in. It gave fans a peek into shows and gave them a fun way to interact with the FN page.
Engagement on all show-related content skyrocketed to match and, in some cases, surpass recipe content.