Food Network / Social Strategy

Food Network needed a new social strategy, specifically for posting show content on their Facebook page. The brand had success posting recipe-based content; however, when posting about a show, they received roughly 50% of the engagement of recipes. We developed a plan that took themes and elements of each show and turned them into interactive social "games" that fans could participate in. It gave fans a peek into shows and gave them a fun way to interact with the FN page. 

Engagement on all show-related content skyrocketed to match and, in some cases, surpass recipe content. 

Guy's Grocery Games: Season 1 | *Click to Enlarge

Guy's Grocery Games: Season 2 | *Click to Enlarge

Cutthroat Kitchen: Superstar Sabotage | *Click to Enlarge