Volvo / Joyride

With a need for digital content, and a recent redesign of their S60 sedan, Volvo needed to further entrench themselves within the luxury market. We identified three luxury interests that overlapped within Volvo's audience. Volvo owners/potential buyers also enjoyed men's fashion, foodie culture and art. We partnered with The Atlantic Magazine and created an influencer content series featuring rising stars in each area.

Fashion - Sandy & Emil Corsillo, founders of The Hill-side

Article/Click to View

Corsillo Trip/Click to View

Corsillo Trip/Click to View

 

Art - Mike Perry, Illustrator & Anna Wolf, Photographer

Article/Click to View

Article/Click to View

Perry Trip/Click to View

Perry Trip/Click to View

 

Food - Alex Stupak, Owner/Head Chef of Empellon Restaurants

Article/Click to View

Article/Click to View

Stupak Trip/Click to View

Stupak Trip/Click to View