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Volvo|Wagon Adventures

Displeased with the launch campaign of their new V60 sport wagon (done by a different agency), Volvo dealers asked the marketing team for a more family-oriented content. Capitalizing on the outdoor focus of the vehicle, we worked with Outside Magazine to partner two outdoor athlete families and had them take an adventure in the vehicle.

The Welsch Sisters - Young Marathon/Trail Runners

Welsch Sisters - OUtsideMag.com Article: *Click to view

 

The Jackson Family - World Champion Kayakers

Jackson Family - OutsideMag.com Article | *Click to View