University of Nebraska - Commit to Complete
Challenge: The University of Nebraska needed a campaign that encouraged students to graduate on-time (generally 4 years) as a way to limit student loan debt.
Solution: We created a lighthearted campaign that visualized student debt, showing how it could be accumulated or reduced by decisions made along the way.
Role: Copywriter, Producer
Campaign Video
Commit to Complete is a campaign created by the University of Nebraska to help college students graduate sooner and with less student debt. By following the steps we outline--visit an advisor, make a plan, stay on track and graduate sooner--students will be able to get their degrees faster, save money and get their lives started.
Campaign Website
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DIGITAL ADS
Campaign Posters
INFO SHEET
EXPERIENTIAL BACKPACK PROTOTYPE