Creative Director
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University of Nebraska - Commit to Complete

The University of Nebraska needed a campaign that encouraged students to graduate on-time (generally 4 years) as a way to limit student loan debt. We created a lighthearted campaign that was meant to visualize student debt and show how it can be accumulated and reduced by making good or bad decisions.

University of Nebraska - Commit to Complete

Challenge: The University of Nebraska needed a campaign that encouraged students to graduate on-time (generally 4 years) as a way to limit student loan debt. 

Solution: We created a lighthearted campaign that visualized student debt, showing how it could be accumulated or reduced by decisions made along the way.

Role: Copywriter, Producer

Campaign Video 

Commit to Complete is a campaign created by the University of Nebraska to help college students graduate sooner and with less student debt. By following the steps we outline--visit an advisor, make a plan, stay on track and graduate sooner--students will be able to get their degrees faster, save money and get their lives started.

Campaign Website

*Click to view.

DIGITAL ADS

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Campaign Posters

INFO SHEET

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EXPERIENTIAL BACKPACK PROTOTYPE

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