American National Bank - Bud Crawford Fight Sponsorship
Challenge: As part of a sponsorship deal with World Welterweight Champion Terence “Bud” Crawford, we needed to write, plan, shoot, edit and deliver a new :30 TV spot in only six days.
Solution: As a community- and nonprofit-focused bank, we chose to leverage the fact “Bud” was a longtime customer of the bank, as well as his nonprofit, B&B Sports Academy—which helps teach kids life skills through boxing and athletics. We created a script-driven spot that told the story of the nonprofit from his perspective.
Role: Creative Director, Producer