Bosch - Night Vision Has Evolved
Challenge: Bosch was looking to retain market share at the high-end of the wiper category.
Solution: We proposed focusing on Bosch’s most innovative, new product on the market night-performance wiper blades. Because these night-focused products were a first-of-their-kind, we felt it needed a creative solution to match. We positioned the product as not only a technological innovation but also an evolution for humankind—improving night vision so drastically that they transform drivers' eyes into those of a nocturnal creature.
Role: Creative Director
:30 TV SPOT
:15 CTV & SOCIAL VIDEOS
:06 SOCIAL STORY VIDEOS
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