Kendall Motor Oil - You Get Out What You Put In
Challenge: A once iconic, independent brand, various acquisitions (ultimately by Phillips 66) meant the Kendall lost its way. And its once-passionate customers.
Solution: We created a new brand campaign that branded not only Kendall, but the people pour it. Through research, we found that the people who purchase Kendall are the type of people who puts their best into everything they do—building our campaign around that insight.
Role: Associate Creative Director
